Designed by You. Made by Serena.
Designing custom fine jewelry has never been so easy (or fun!).
With Serena, you can select a base design, metal, gems, and more to craft a piece to match your vision.
hear from our customers
Just received my yellow gold, diamond station necklace and I’m obsessed! I love telling friends I designed it myself.
I had been seeing opals everywhere and wanted a quality piece of jewelry with opal. With Serena I could see how it looked in different necklaces and rings to find the perfect combination.
Designing with Serena let me combine my love for art deco with blue sapphires without having to go into a jewelry store multiple times.