SERENA

Your online personal jeweler

start designing

Designed by You. Made by Serena.

Select base design

hear from our customers

Just received my yellow gold, diamond station necklace and I’m obsessed! I love telling friends I designed it myself.

Isabella

I had been seeing opals everywhere and wanted a quality piece of jewelry with opal. With Serena I could see how it looked in different necklaces and rings to find the perfect combination. 

Tiffany

Designing with Serena let me combine my love for art deco with blue sapphires without having to go into a jewelry store multiple times.

Elaine